This Glossary is provided to help guests understand more about the rental of inns, resorts and vacation rentals. It is not comprehensive but serves as a primer for terms guests may encounter in renting specialty lodging. Not all terms apply to all properties or managers.
Someone who has hired a professional service such as a property manager, advertising agency, attorney, accountant, etc. Should not be used for a company, but rather for its owner or CEO. Generally not for the sale of goods whose buyers are referred to as Customers.
See also: Direct Marketing terminiology, Owner, Target, Lead, RBO, Complex, Hijack, Client Origin: William May Link: VortexMethod.com