This Glossary is provided to help guests understand more about the rental of inns, resorts and vacation rentals. It is not comprehensive but serves as a primer for terms guests may encounter in renting specialty lodging. Not all terms apply to all properties or managers.


Someone who has hired a professional service such as a property manager, advertising agency, attorney, accountant, etc. Should not be used for a company, but rather for its owner or CEO. Generally not for the sale of goods whose buyers are referred to as Customers.
See also: Direct Marketing terminiology, Owner, Target, Lead, RBO, Complex, Hijack, Client Origin: William May Link: VortexMethod.com

Name Your Price

An offer to guests to specify the price they want to pay per night for lodging, and the manager then looks for lodging to meet their criteria
Origin: William May Link: VRIA.org